With a long operating history, Chow Tai Fook's iconic brand has been widely recognised for its trustworthiness and authenticity. This reputation stems from the Company's core value “Sincerity ‧ Eternity” rooted in a respect towards humanity and a pursuit for enduring relationships.
At Chow Tai Fook, we regard our jewellery as a dedication to customers that witnesses the precious moments in their lives. Our operations, by the same token, are considered as collaboration among everyone surrounding our business, including employees, suppliers, business partners, customers, shareholders and the community.
Adhering to Chow Tai Fook's belief of "from the Society, for the Society", we are committed to ensure proper and efficient use of social resources in support of our business and give back to the society by creating shared value for sustainable development and establishing a constructive rapport with the community.
To strive for a more effective execution of our corporate social responsibilities, we introduced the "Do Good" programme with a mission of committing ourselves to facilitating sustainable development in the community. "Do Good" is a positive and caring attitude that showcases our corporate culture in creating a better world.