Our Customers

Responsible Marketing

  • Protect the personal information of our customers and comply with relevant laws and codes
  • Inclusive policies in business integrity, where true and complete product descriptions are provided in advertisements and reasonable price is marked for high quality jewellery

Service Quality

  • Provide professional and dedicated services to our customers. Monthly inspections by mystery shoppers are conducted to enhance the standards of service quality of our frontline sales staff
In FY2017
~3,400 Mystery shopper inspections

Product Responsibility

  • Committed to ensuring that our products are ethically sourced, genuine and safe
  • Long-standing yet meticulous processes to ensure products undergo thorough testing according to international standards and professional testing accreditation
Quality Gold Mark
by Hong Kong Jewellers' & Goldsmiths' Association

Natural Jade Quality Mark
by The Kowloon Pearls, Precious Stones, Jade, Gold and Silver Ornament Merchants Association

Accredited brand
of Quality Tourism Services (QTS) Scheme